i’m raita.
Visual storytelling is my thing. I’m a multi-disciplinary visual designer, and I love creating attention-grabbing narratives, especially online. I get kicks from bringing brands closer to people through the brand’s existence. Lately, I’ve done my best to learn about my current audiences and what makes them tick.
I graduated as a Bachelor of Culture and Arts in December 2018, focusing my studies on varying multimedia content design courses – from print layouts to motion design. That's where I found visual storytelling and fell in love with it! We were made to watch The Front Page (1974) and I think that changed something in me. Fundamentally.
I graduated as a Master of Culture and Arts in Metropolia UAS in user experience design in October 2024. My studies were in usability, user interfaces and service design.
I’m currently working as a Field Marketing Manager for LeadDesk, focusing on developing the creative and visual identity of the brand.
My skills include i.e. art direction, illustration, branding and identity, layout design, and video work with tools like InDesign, Photoshop, After Effects, and Illustrator. I also create both internal and external communication collaterals, presentations, ad copy, and product marketing materials.
My favorite song is September by Earth Wind & Fire, my favorite movie is Commando, and my favorite game is Red Dead Redemption. Hope this clears things up!