hi, i’m raita.
i tell stories.
mostly visually.
i’m a creative lead and illustrator from helsinki.
this here is where i'm gonna showcase the work that i’m proudest of at the moment.
brand
brand
the cavai brand identity. created and maintained by yours truly in ‘20–’23.
the story i’m telling: cavai is the coolest brand in creative ad tech.
collage
collage
a collage of collages i’ve done.
the stories i’m telling come meet you halfway.
art
art
digital art i make to live
the story i’m telling: if you love what’re you’re creating it will be cool
presenting and layouting
-
![]()
cavai master presentation
-
![]()
cavai sustainability presentatiion
-
![]()
prototype final presentation
-
![]()
thesis layout
-
![]()
ad ux presentation
some interactive ads
-
![]()
nivea ad
-
![]()
aston martin demo
-
![]()
diageo demo
-
![]()
l'oréal ad
showreel
showreel
a showreel for cavai. the interaction designers at cavai are the best in the category in the world, so doing a showreel to highlight those works was a fantastical pleasure. easy to make smashing videos with smashing content!
the story i’m telling: there’s no one like cavai in interactive ad creative production.